Wide Format Online magazine has added video streaming content via You Tube to enhance the magazine. Brian Stickland, publisher and editor of the magazine said that he will use the technology to bring a whole new level of reader experience to trade magazines.

'We continue to set the pace for our peers to follow and we will continue to push the boundaries to offer both our nearly 16000* wide format readers and our advertisers new opportunities."

A sample video has been loaded on the Home Page to illustrate how effective the medium can be.

Another application has been loaded onto our Specification Tables where it was felt that users were not realising the full potential of this valuable industry resource.

"Video content adds a new dimension to magazines and we will use it for editorial content as well as offer it to advertisers," Stickland said.

* Readership figures from Google Analytics and Webstat.

Wide Format Online magazine

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