A flurry of new and expanding contracts has caused oOh!media to take a fresh look at its go-to-market strategy, prompting the creation of a new dedicated, 11-strong, Product Sales & Partnership team, to be headed by the returning Mel Duffy.
Chief Product and Marketing Officer Bel Harper, (front and centre) adds Product Sales & Partnerships to her existing remit in a strategic move to increase customer centricity and simplify oOh!media’s value proposition
“I am thrilled to be back home at oOh!media and feel incredibly re-energised,” says Duffy, returning to the company to head up the new Product Sales and Partnerships team, now with extensive agency experience behind her (including roles at Hearts and Science, Mindshare, Mediacom, Carat and, most recently, at Initiative as client partner on IAG).
Supporting Duffy, the new Product Sales and Partnerships team brings together 190 years of combined experience and includes:
- Jenna D’Auvergne & Brittany Simpson (Large Format);
- Jamie Gill & Chloe Swinton (Airport and Office);
- Bill Athanassiou & Samantha Stewart (Street Furniture and Rail);
- Donna Tauro & Jessica MacDonald (Retail);
- Nicole Pennells & Sophie Bray (Partnerships).
The team will report to Chief Product and Marketing Officer Bel Harper, adding Product Sales & Partnerships to a remit that already also includes marketing, creative and innovation hub POLY, in a deliberate strategic move to increase customer centricity and simplify oOh!media’s value propositions.
Harper says: “This talented team has been hand-picked based on their deep product and media knowledge and ability to articulate value and benefits to our customers. With so many important contracts transferring to our rich product portfolio, including Waverley, Manly, and Northern Beaches Councils, Sydney Metro and Melbourne Metro Tunnels and the massive Transurban win in Melbourne and Brisbane, this team will lead our charge in market and support our teams to deliver best in class solutions to our customers on world class assets.”
