SAi, a global leader in design and production software for signmaking, digital printing and CNC machining, has opened a new Australian division in Sydney.

 Gregory Will, Director, SA International Pty Ltd

“SA International Pty Ltd, based in Sydney, NSW, will support the company’s growing network of resellers and customers across Australia and New Zealand,” SAi said in a statement.

“Australia is a growing market for our software solutions, particularly in the woodworking and kitchen cabinet segments,” said Sarit Tichon, Senior Vice President of Worldwide Sales, SAi. “Strategically, it makes sense for us to open a new business division here.”

The resident director of SA International Pty Ltd will be Gregory Will from Penguin Management, an Australian-based company which specializes in the management of local business operations for overseas companies.

“I am delighted to be working with a company that provides its customers with such revolutionary solutions and expert advice,” said Will. “I look forward to helping SAi establish its Australian division and anticipate a very exciting time ahead as SA International Pty Ltd goes from strength-to-strength.”

Currently supporting about 30 resellers that serve an increasing number of customers across Australasia, the new facility will strengthen SAi’s ability to meet its expanding operations, said SAi.

sa international sai vector logo small“The introduction of a local team will also further facilitate training opportunities with product specialists for both new and existing customers, as well as resellers, ensuring that Flexi and EnRoute users make the most of their software.”

Based in Salt Lake City, Utah, USA, SA International (SAi) has other offices in Belgium, Brazil, China and Japan, with over 200,000 customers in more than 150 countries.

Last month, the company partnered with Oxford University on a three-year research project to explore the possibility of developing artificial intelligence (AI)-assisted signage software.





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