On 27 February 2008 Roland supplier, Celmac held an Open Day and BBQ at its Brunswick office in Melbourne, inviting attendees to learn more about the company, meet key Roland and Celmac staff and experience demonstrations, education and support on the various Roland machines on show.

Attendees were able to see the machines in action, of particular interest was the ‘print and cut’ technology of the VP-540 four colour printer and the ‘IPC’ mode of the XJ-640 six colour printer.

Andrew Wells, Celmac’s Marketing Manager, was on hand to provide visitors with a ‘walk through’ of the equipment. This included:

Roland VersaCAMM VP-300 and VP-540:  Terrific entry level machines, this wide format printer/cutter range aimed at the durable graphics market, offers improved media handling and speed, improved feed accuracy, industrial quality internal parts, and several new automated functions that ensure easy, reliable production.

The SOLJET PRO III XC-540 sets a standard in high quality resolution for impressive graphic reproduction at 1440dpi. Thanks to Roland’s innovative precision print and cut technology this machine is ideal for a wide variety of applications including labels, decals, POP displays, banners, vehicle graphics, signs and more.

The SOLJET PRO III XJ-640 & XJ-740 Series combines high-speed performance and impressive image quality for the ultimate in six-color digital printing. In addition to a maximum print speed of 458 sqft./hr. for the 74” model, the XJ series offers print resolutions of up to 1440x1440 dpi for photorealistic CMYK+LcLm graphics. An integrated tri-heating system, optional dryer/blower unit and advanced media feed and automatic take-up system support the demands of high-volume shops.

The SOLJET PRO II SJ-1045IS utilises the same print head technology as the previously mentioned models but has the ability to reproduce graphics at an amazing 104” wide. It can operate in C,M,Y,K,Lc,Lm or four colour mode C,M,Y,K. Special features of this machine are the new IS-1000 high capacity ink delivery system, holding a total ink volume of over 10 liters, also a heavy duty media handling system.

 The 104-wide AJ-1000 industrial grand-format printer achieves a maximum production speed of 90m²/h (968 sq ft per hr). Featuring EcoXtreme ink, it delivers dense, rich colours and an exceptional gamut that together ensure beautiful, consistent prints for viewing up close and at a distance. It also offers an optional mesh printing unit to support economical unlined mesh media.

Wells also demonstrated a range of  Dickson Coatings’ eco-friendly media fabrics: Evergreen,  which Celmac are promoting, with the view to contributing to the industry’s less destructive impact on the planet.

“The Evergreen product range is a choice that respects mankind and our environment. These products are PVC-free, phthalate-free, contain no extractible heavy metals and neither carcinogenic colouring agents or allergenics are used. The fabrics can be disposed inside the landfill or incinerated without endangering the environment,” he explained.

Conrad Birkett, Roland’s Product Manager – Colour shared his knowledge in the showroom and the conference room, conducting two seminars on colour management.

In this interactive workshop, attendees explored:

• colour systems and gamut,  • the way colour is perceived, • the effects of lighting and software applications on colour, the difference between dye-based, pigment and solvent inks, ink absorption on media, coated and uncoated media, rendering intents, including perceptual mapping, colormetric and saturation mapping, effective colour matching, using colour and Pantone charts and colour tools.

Wells thanked visitors to the open day and said it was a great success. “It provided a great opportunity for Celmac to celebrate with the trade the recent appointment of Celmac as authorised Roland dealer and for visitors to see first hand the latest in Roland print technology,” adding that Birkett’s seminar talks covered highly relevant topics that need to be considered before a project is even started.

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