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FESPA welcomes XAAR as first Global Technology partner

FESPA has announced that Xaar, the world-leading independent supplier of state-of-the-art industrial inkjet printheads, inks and peripheral equipment, is to become the organisation’s first ever Global Technology Partner.  Xaar will play a vital role in supporting FESPA’s forthcoming global events, including the Director’s Forum in Budapest (28th – 29th February 2008), FESPA Digital Printing Europe 2008 in Geneva (1st – 3rd April) and FESPA World Expo Asia Pacific 2008 in Bangkok (28th - 30th November).

The partnership aligns two powerful brands, further reinforcing their positions as innovators in the digital marketplace.  As Global Technology Partner, Xaar will have the opportunity to be involved in FESPA-organised digital debates and networking opportunities, present and participate in technology and business seminars, and will be referenced in FESPA promotional materials.

Marcus Timson, FESPA’s Corporate Communications Director, comments: “FESPA has a strong commitment to educate and inform, promoting best practice and bringing together stakeholders in the screen and digital printing community.  As such, it is vital that we have the strongest possible links with leading edge technology developers and acknowledged market experts.  Partnering with Xaar in this way will help FESPA to provide our national associations and their members with access to new ideas, guidance and deep inkjet market knowledge.”

Elena Knight, Marketing Communications Manager of Xaar comments: “Xaar is very excited about becoming FESPA’s first Global Technology Partner. It is a demonstration of Xaar’s committed and integrated approach to engaging with our key markets across Europe, India and Asia Pacific.  Aligning with another key brand in the imaging industry, such as FESPA, provides us with a high profile and focused approach to our communication strategy.  Xaar is looking forward to playing a key part in FESPA events across Europe and Asia and providing access to both our innovative technology and insights into the future of the industry.”

FESPA
www.fespa.com