Print 20//20 – a Vision for the Future will provide an overview of printing industry trends and the new business opportunities that can help transform traditional print businesses into profitable print based communication solutions providers.
The event is based on the very successful Pinnacles of Print event held in Western Australia earlier this year which attracted enormous interest and discussion.
The same keynote speaker, Andy McCourt, will feature at the Sydney event which is being organised by Printing Industries. Mr McCourt’s 30-year career in the graphic arts has led to him being recognised as one of the industry’s leading commentators and researchers.
He has presented at Australian and international conferences. Mr McCourt has been involved in the genesis of digital colour printing from the early 1990s and is a regular contributor to PRINT21 magazine and has contributed extensively to this publication and Digital Reproduction magazine..
Printing Industries National Communication and Technical Services Manager, Joe Kowalewski, said that it was important for industry companies to focus equally on both the technological and management aspects of their businesses since both could be profit drivers.
“There are very few people like Andy with the local knowledge and experience able to pull these aspects together into a coherent and comprehensive presentation that will bring knowledge value to everyone that attends,” he said.
“He will examine the state of the local, national and international print markets, projections to 2012 by PIRA (Printing Industry Research Association), and explain the technologies that can benefit printers planning for their futures including the integration of Web-to-Print capability, how printers can use websites in direct marketing for their tradition al print clients and how to take advantage in the growth in all forms of direct digital output.”
The presentation will include:
•An overview of the Australian printing industry – current size and major participants
•Print growth projections - local and global until 2020
•Web 2.0 and Print 2.0 – partners, but changing
•The fusion of online internet technologies and print - Using print to ‘attract’ and the internet to ‘interact’ with consumers, e.g. PURLs
•Diversification of offerings - one workflow; multiple outputs
•The print audit - make more profit by printing less
•Total Business Flow Automation
•Direct Marketing and Trans-promo myths exploded with Variable Data Printing
•Data - not ink - is the lifeblood of the industry
•2012 - the year Digital printing exceeds Offset?
•What your customers want; now, in 5 years and in 2020
•Head-in-the-sand or head-held-high: your future, your choice.
The Print 20//20 – a Vision for the Future dinner, which is being supported by Océ, will be held on Tuesday 14 July from 6.30pm-9.30pm at the Waterview Convention Centre, Bicentennial Park.
Registration is available by e-mail to: info@printnet.com.au. The attendance cost of $110 for Printing Industries members and $135 non members covers dinner, drinks and parking.
