As part of a restructure of Orafol’s sales and marketing team, Daniela Mastroieni has been appointed to the role of General Manager, Graphics, Architectural Design and Brand: a new role aimed at bringing greater cohesion to Orafol’s nationwide sales and marketing team, with a particular focus on bringing products to market and strengthening brand pathways.
Daniela says says: "What I’m looking forward to most in this role is the ability to influence the dynamic of our team through transparent communication and building strong relationships.”
“I believe that by understanding what each individual needs and helping them thrive, we can achieve better alignment in our product offerings, better solutions for our customers, which will naturally lead to increased sales.”
Promoted from the role GM of Architectural Design and Brand Solutions, Daniela has extensive sales experience across a number of categories. As a certified practitioner of Neuro-Linguistic Programming (NLP) and Integral Semantic Facilitation, she has honed the ability to integrate multiple perspectives based on body language, emotion, mindset, and physicality - to facilitate successful outcomes. This unique skill set will be invaluable, both in leading and enhancing transparency and communication within the 20+ team of sales and marketing professionals and in aligning product strategies across all categories.
News of this promotion comes at a time when Orafol is further expanding its team, with Brad Sitlington bringing extensive exprience to the role of Regional Manager VIC, SA, TAS and Victoria also onboarding three new BDMs: Nicole Brunsma, promoted after 5 years successful management of internal sales, Allen Couty, and Eric Thai who worked for Kwik Kopy for over 10 years.
Daniela concludes: ”Coming from a sales background myself, I understand the importance of identifying with our team members. This team expansion offers a broader mix of skills and experience that will help us explore new pathways to market, particularly in the builder, interior fit-out, and commercial A&D segments.”
