Industry rollfed, flatbed and 3D equipment supplier Mimaki spent last weekend changing the signage on its sleek-looking Rydelmere, Sydney building. It's a case of precise simplicity maketh the brand image - and maybe pleaseth the architect too!

Mimaki newBldg Nov22
A new clean look for Mimaki's Rydelmere, Sydney HQ


Mimaki newBldg closeup Nov22Interestingly, Mimaki chose channel letters over printed signage - and it looks terrific! The previous signage was printed on a rigid substrate and included text under the brand name. In going for channel letters in 3D and focusing purely on the brand, it makes a bold statement of confident achievement and trust-in-brand.


Mimaki Bldg before.png
Before - note LED lighting change too!
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