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Avery Dennison to preview new PVC-free film at PacPrint

Avery Dennison Graphics Solutions will showcase its latest sustainable graphics solutions at PacPrint, including offering a preview of its new PVC-free Premium Digitally Printable Film.

image_Avery Dennison previews new Sustainability Print wrapping film SP1504 EasyApply.jpg

 “As a company committed to serving as a force for good both environmentally and socially, we want to spark conversations and actions that will advance the circular economy,” said David Newman, senior marketing manager, Graphics Solutions, Asia Pacific, Avery Dennison. 

“At the upcoming event, we look forward to helping business visitors, partners, and customers in the industry learn and deploy our innovative sustainability-themed solutions or programs that reduce resource consumption or eliminate waste in the community.”

Avery Dennison will offer an exclusive preview of the SP 1504 Easy ApplyTM, the company’s new PVC-free premium digitally printable film just launched in Europe. Targeted to be launched in Australia and New Zealand later this year, this new Sustainable Print wrapping film is a new platform comprising premium PVC-free, highly conformable, and printable wrapping film that offers outstanding performance and environmental benefits. 

Combined with Avery Dennison’s Easy Apply adhesive technology, the new film delivers easy repositioning and bubble-free applications for even the most challenging 3D applications.

“We are excited to preview the SP 1504 Easy Apply premium film which garnered very positive customer reception at its European launch,” said Matthew Francis, product manager for Graphics Solutions, Australia and New Zealand, Avery Dennison. Avery PVC free

“This is a great opportunity for us to engage with business visitors about our new Sustainable Print solution. Due to disruptions in the global supply chain, however, we expect to launch the SP 1504 Easy Apply in ANZ later in 2022.”

Other sustainability-themed solutions at PacPrint include the Avery Dennison Plastic End Cap Recycling Program, a new value chain for the graphics solutions industry, focusing on waste material generated in operational use. This program diverts discarded plastic waste to create raw materials for everyday products. "Through this, businesses in the graphics solutions industry can take the right step in making sustainability an integral part of their daily operations," the company said.

For business users and installers in the ANZ region who are unable to visit Avery Dennison’s booth at PacPrint, they can connect with their respective Avery Dennison representatives or email

Businesses and installers can also sign up to be an Avery Dennison [Insider] to receive priority news and alerts from the company directly at