The Outdoor Media Association’s latest 'Best of Outdoor', a monthly selection of local and international Out of Home (OOH) advertising, includes RSL Remembrance Day ads and a UK campaign highlighting unsung climate heroes. Also: “Calm Your Inner Karen.”
Remember to remember
Australia: RSL Queensland's partnership with the OMA saw a meaningful takeover of digital signs across Australia on Remembrance Day. For one minute at 11:00am on 11 November, OMA member networks called on the public to honour those who served and sacrificed in all wars and conflicts – with the message 'Remember to Remember’.
Creative: RSL Queensland.
Out of Home: Australian Outdoor Sign Company (AOSCo), BIG Outdoor, Bishopp Outdoor Advertising, EiMedia, goa, JCDecaux, JOLT Charge, Motio, oOh!media, Outdoor Systems, Paradise Outdoor Advertising, QMS Media, Shopper, Think Outdoor, TorchMedia, Total Outdoor Media (TOM), and Val Morgan Outdoor (VMO).
Everyday climate heroes
UK: Sustainability-focused non-profit Futerra Solutions Union teamed up with celebrated UK photographer Rankin. The campaign aims to “change the face of climate action in the UK, breaking through the stereotypes of only politicians and activists having a media profile, when so many of us are making a difference every day.”
The 10 Everyday Climate Heroes identified by the Futerra Solutions Union and shot by Rankin range from a former coal miner to a farmer; from scientists to teachers, community volunteers, a factory worker and a waitress. "Each brings a message of hope underlined by their urgency to do what they can to secure our future."
Bright portraits of unsung climate heroes were featured across JCDecaux UK's digital network throughout COP26.
Creative: Rankin
Out of Home: JCDecaux UK
Calm your inner Karen
Australia: With the recent change in Australia's legislation which now allows the importation of Fiji's medicinal kava, FijiKava harnessed Shopper's retail network with humorous geo-targeted messaging to introduce the brand across Australia.
Agency: Publicis/Zenith Media
Out of Home: Shopper
Bottega Veneta Salon 02
Australia: Sydney Light Rail and Melbourne's tram network were given a full-body makeover for Kering's Bottega Veneta campaign. The zebra print wrap was a striking contrast to the cityscape, and an important part of the campaign which also involved street furniture and a takeover of Bondi Icebergs pool.
Agency: Publicis/Zenith Media
Out of Home: TorchMedia, JCDecaux
Get happy
Australia: Momentum Energy took over Flinders Street Station with jars of rainbow seeds and wishing stars "to project the feeling you get when backing renewables.
"The large scale and bold pallet of this installation certainly captivated passing commuters and fulfilled its purpose of putting a smile on the faces of Victorians who have done the hard yards through the pandemic."
Agency: Havas Media
Out of Home: oOh!media
