Cathy O’Connor has started 2021 in her role as CEO of Australia’s leading out of home media operator, becoming the first new leader of oOh!media since its founding more than 30 years ago. An influential leader in Australian media, Ms O’Connor takes the helm at oOh! after 12 successful years as CEO of Nova Entertainment Group, and five years prior to that as Managing Director of DMG Radio.
|Cathy O'Connor, now in the seat as CEO of oOh! Media|
O'Connor replaces founding CEO Brendon Cook, who transformed oOh! from a small start-up in the late 1980s to an ASX-listed industry leader. Mr Cook will continue to consult for the company as the economy recovers after a challenging 2020.
Ms O’Connor said she was pleased to get started following the announcement of her appointment in August last year, and was looking forward to meeting as many employees, clients and investors as possible over the coming weeks.
“It’s great to join such a dynamic company,” she says. “We have strong growth prospects, a robust and evolving business model, and significant investments in data, audience insights, content and creative that will contribute to the next stage of our evolution – it’s an exciting place to be right now.
“I’d like to thank Chairman Tony Faure, Brendon, and the rest of the team for making me feel so welcome.
“While the effects of the pandemic continue to be felt, we have managed the balance sheet responsibly. Audiences are returning, and we now have numerous opportunities to grow the business while developing great teams, driving efficiencies, and building strong networks in corporate and agency environments.”
oOh!media is a leading out of home media company that is enhancing public spaces through the creation of engaging environments that help advertisers, landlords, leaseholders, community organisations, local councils and governments reach large and diverse public audiences.
The company’s extensive network of more than 37,000 digital and static asset locations includes roadsides, retail centres, airports, train stations, bus stops, office towers, cafes, bars and universities.
Listed on the ASX, oOh! employs around 800 people across Australia and New Zealand, and had revenues of $649 million in 2019. It also owns digital publisher Junkee Media, printing business Cactus, and experiential provider oOh! Experiential.
The company invests heavily in technology, and is pioneering the use of sophisticated data techniques that enable clients to maximise their media spend through unrivalled and accurate audience