Canon is changing the trading name of its Océ businesses globally to Canon Production Printing, effective January 1, 2020. Océ – the production printing operation of Canon Group – will also integrate its products under the Canon brand name. The move comes less than two years after Canon renamed its local production print business Océ Oceania.
“For both organisations, the change creates brand unity across all areas of our printing business,” says a Canon media statement. “By combining Océ’s legacy of excellence in unique printing technologies for over 140 years, with the power of the innovative Canon brand, it establishes a clear end-to-end, go-to-market approach.
“Océ and Canon will continue servicing their respective ends of the printing market, and the transition ensures a congruous, ‘end-to-end’ capability across the companies’ entire print portfolio. This enables both brands to continue servicing a broad range of clients’ evolving needs, with industry-leading printing hardware and software that is customised for a range of industries.”
"Business as usual":
Craig Nethercott, managing director of Océ Oceania (soon to be Canon Production Printing Australia), said: “Océ Australia has always been a proud part of the Canon family, so it’s great to see that the Océ brand has been brought in line with the global Canon Group. This is testament to our demonstrated success in the production printing space in a dynamic environment.”
Nethercott acknowledged that the change may come as a surprise to some in Australia, as it comes after a 22-month period of the creation of a unique market approach under the Océ Australia brand, but he said the change is in name only.
“Apart from the name change, it’s really business as usual. We’ve built a solid workforce, culture and operations, so none of this changes. The continuing development of the innovative technologies Océ is renowned for, coupled with the strength and market leadership of the Canon brand, puts us in an even stronger position to deliver some of the best customer solutions on the market.”
Dave Yoshida, MD, Canon Oceania, said: “This advancement signals a strong message globally about Canon’s long-term commitment to the production printing market. Our customers have always been at the heart of everything we do, so we welcome the opportunity to work closely with Craig and his teams to deliver impactful solutions that accelerate the growth of our customers and Canon in the region.”