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FESPA acquires imageWorld event in Mexico

FESPA has acquired all rights to the imageWorld event (Centro Banamex, Mexico City, 21-23 August 2008) from ST Media Group International, with the aim of expanding the event under a new brand – FESPA Mexico World Expo.

imageWorld has established itself over the past decade as Mexico’s leading trade show for the sign making, screenprinting and digital imaging industries.  FESPA assumes complete responsibility for all sales, marketing and operations of the event with immediate effect, though ST Media will remain involved with the show in a consultative capacity over a five-year period. 

The show, which will run to its original schedule in August under the new FESPA Mexico World Expo brand, already has 3100m2 of allocated space, including prominent industry brands such as Canon, EFI VUTEk, Fujifilm Sericol, Gandi Innovations and HP.   FESPA’s first move as the event’s new owner has been to expand the available floor space by 25% to accommodate demand from first-time exhibitors, and to reinforce its investment in promotional activity to attract the highest calibre audience of decision makers to the event.