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HP Pre Drupa Briefing - HP keeps Scitex and Indigo branding only

In an interview today with top HP execs at their Pre Drupa event in Tel Aviv, HP have confirmed that the new HP Scitex machines will maintain the Scitex branding, but the Colorspan and NUR machines will lose all sign of their former identity.

On questioning the executives felt that the Scitex and Indigo brands were worthy of maintaining their brand name, (HP Scitex.... and HP Indigo....) but the other two did not warrant this mark of respect for their former identities.

HP Australia
ww.hp.com.au