US outdoor advertising industry revenue up 6.1% in third quarter
In what would seem to be a never ending upward graph, total revenue for the outdoor advertising industry in the US grew 6.1% in the third quarter of 2007 compared to the same period last year. The revenue figures are collected in aggregate each month by certified public accountants Miller, Kaplan, Arase & Co., LLP and used by the Outdoor Advertising Association of America, in combination with other sources, to release industry revenue information on a quarterly basis. Miller Kaplan provides revenue estimates for more than 2000 radio stations in 160 markets, in addition to the outdoor advertising industry.
The OAAA is the trade association representing the outdoor advertising industry. It is dedicated to leading and uniting a responsible outdoor advertising industry that is committed to serving the needs of consumers, advertisers, and the public. The nearly 1,000 OAAA member companies generate more than $6.8 billion annually in ad revenues, representing more than 90% of industry income, and donate space to charitable organizations in excess of $390 million each year.
Outdoor Advertising Association of America