Net revenue for the last quarter, October to December 2011, was also up by 1.9%, $152 million compared to $149 million in 2010.
Despite the soft media market the industry has been operating in, seeing traditional media channels losing market share, the last quarter of 2011 saw the industry post its eighth consecutive quarter of growth. Charmaine Moldrich, CEO of the Outdoor Media Association (OMA) said, “We are pleased to see the market recognising the OOH industry as a solid media performer, proving that OOH is a powerful medium to use even when the economy is soft.”
In September 2011, the industry released its MOVE (Measurement of Outdoor Visibility and Exposure) figures for 2010 which saw an overall increase in measured audience of 13.6%. Audiences are up in all five markets: 5% in Sydney, 8% in Brisbane, 15% in Melbourne and 20% in both Adelaide and Perth. “MOVE has been instrumental in proving that OOH reaches consumers frequently in a very cost effective way,” Moldrich commented. “We provide advertisers with innovative ways to reach their target audiences in a tight economic climate.”
Richard Herring, CEO of APN Outdoor and Chairman of the OMA and MOVE said, “Outdoor is very well poised for growth in the near future. We remain a highly cost effective media option that delivers mass audiences. Our assets are increasingly relevant in today's changing media landscape as we continue to develop exciting digital interfaces. We will continue to develop the highly successful MOVE audience measurement system to assist in delivering outstanding results to clients. Our industry delivered robust results in 2011 and we look forward to exciting times ahead.”
Outdoor Media Association
www.oma.org.au
Despite the soft media market the industry has been operating in, seeing traditional media channels losing market share, the last quarter of 2011 saw the industry post its eighth consecutive quarter of growth. Charmaine Moldrich, CEO of the Outdoor Media Association (OMA) said, “We are pleased to see the market recognising the OOH industry as a solid media performer, proving that OOH is a powerful medium to use even when the economy is soft.”
In September 2011, the industry released its MOVE (Measurement of Outdoor Visibility and Exposure) figures for 2010 which saw an overall increase in measured audience of 13.6%. Audiences are up in all five markets: 5% in Sydney, 8% in Brisbane, 15% in Melbourne and 20% in both Adelaide and Perth. “MOVE has been instrumental in proving that OOH reaches consumers frequently in a very cost effective way,” Moldrich commented. “We provide advertisers with innovative ways to reach their target audiences in a tight economic climate.”
Richard Herring, CEO of APN Outdoor and Chairman of the OMA and MOVE said, “Outdoor is very well poised for growth in the near future. We remain a highly cost effective media option that delivers mass audiences. Our assets are increasingly relevant in today's changing media landscape as we continue to develop exciting digital interfaces. We will continue to develop the highly successful MOVE audience measurement system to assist in delivering outstanding results to clients. Our industry delivered robust results in 2011 and we look forward to exciting times ahead.”
Outdoor Media Association
www.oma.org.au
