DES have opened a New Zealand branch which will concentrate on the proofing business with EFI and CGS and its inkjet consumer base. "DES has a good product line up for inkjet media and I'm looking forward to getting that out there to New Zealand," said Derk Schoemaker, business development manager who made the commute to Australia for PrintEx.
As a thriving country with a dynamic printing industry, Schoemaker could see no reason for DES not to be a part of New Zealand. "New Zealand's presence is so pivotal," he explained. "It's a small market but it's also a very happening market. A lot of people test and trial New Zealand and look to see what the future will hold there."
Schoemaker admits that DES already had established business within New Zealand, having previously operated through dealer channels. "The nature of the business has changed and it's time for us to go direct now," he said.
Still in its early days, Schoemaker believes that being a global village will ensure the success of the new store. "It's hard to know what to expect but I think the consumable section will go very well," he said. "We can now operate like we're in Sydney ourselves. We're not penalised by being in New Zealand; I get regular visitors from Australia."
DES Pty Ltd
www.des-pl.com.au/
