HP announced at Printex the industrys first highly integrated system that delivers the greatest level of digital colour consistency across aseries of devices.
A system-wide initiative, HP DreamColor Technologies builds on HPs more than 20 years of experience in colour imaging to provide customers the assurance of producing accurate, predictable and consistent colour from device to device.
The DreamColor Technologies will first be made available to the graphic-intensive creative community and professional photography market through select HP printers.
Over time, it will be implemented across a broader range of markets and HP product categories, including workstations and monitors.
Colour perception is a complex phenomenon involving the interaction of light with materials such as paper and ink and the environment in which they are viewed. Accurately matching colours, time after time, from display imagery to print has been a
long-standing challenge for imaging engineers. To date, there hasnt been an easy way to effectively control colour reproduction between various input devices, processing steps and output devices.
HP DreamColor is a step toward a solution in which all devices involved in the capture, design, editing and printing process use sensor-based, closed-loop control systems for definitive colour reproduction.
Weve tapped the in-depth experience at HP to deliver the highest standard of digital colour consistency across our broad product line, said VS Hariharan, Vice President of Graphic Arts Business, Imaging and Printing Group, Asia Pacific and Japan, HP. HP DreamColor will provide our customers with the confidence that their artistic intent will be preserved as they move from device to device in the workflow.
The HP DreamColor initiative was born out of HPs success in meeting the demanding standards for colour accuracy at DreamWorks Animation SKG. HP has been working with DreamWorks on new technologies since 2001, when they collaborated on the animated feature Shrek. In 2005, the companies developed the HP Halo Collaboration Studio, which allows businesses to conduct meetings in different locations around the world in a vivid, real-time, face-to-face environment.
We are thrilled to be working with HP to help address some of the toughest challenges in animated filmmaking, said Jeffery Katzenberg, Chief Executive Officer and Director of DreamWorks Animation SKG. The lack of consistency of colour throughout the entertainment ecosystem from creation to viewing to printing is frustrating. HP DreamColor solves the problem and lets us focus on whats most important: developing the best movies possible.
HP Australia
www.hpdreamcolor.com.
