In a strong strategic play, IVE Group has secured a long-term marketing services agreement with Domino’s Pizza Enterprises (DPE) and also acquired Impressu Print Group and Budget Mail Services to further expand the Group’s national reach.
IVE Group makes triple strategic play securing long-term marketing services agreement with Domino’s and acquired Impressu Print Group and Budget Mail Services
IVE Group Managing Director Matt AitkenIVE Group Managing Director, Matt Aitken says: “These businesses are a strong strategic fit. They bring new capacity, new customers and enhance national reach, with Impressu offering growth opportunities in the fast-growing south-east Queensland and northern NSW corridor. I am also particularly excited about the long-term partnership with Domino’s and the opportunities that presents.”
Impressu is a well-established print and marketing services business with deep expertise in digital and offset print, letterbox marketing, signage, point-of-sale and logistics. Impressu’s long-standing relationships across the quick service restaurant (including Domino’s), retail, healthcare and public sectors will now benefit from access to IVE’s broader suite of creative, content and data-driven solutions.
Aligned with its acquisition of Impressu, IVE has entered into a multi-year (6+2 year) marketing services supply agreement with DPE. This agreement builds on a pre-existing eight-year relationship between Domino’s and Impressu and opens the relationship up to IVE Group’s wider capabilities, including creative and content, CX and data, events and activations, uniforms and more.
Sydney-based Budget Mail Services (BMS) also joins IVE, bringing additional expertise in mail and communications across sectors such as share registry, charity, publishing and education. The addition of BMS increases IVE’s scale and flexibility in delivering high-quality print and mail solutions nationwide.
Integration planning is underway to ensure a smooth transition for customers and employees across both new businesses.
