Xerox has announced a new ‘production printer’ master-brand, commencing with the launch of its new Xerox Proficio PX300 (85ppm) and PX500 (100ppm) digital presses. Based on Fujifilm’s 85ppm & 100ppm Revoria print engines, these presses are also the first products launched since the end of the Xerox Fujifilm joint venture in 2019.
Xerox launches new Proficio production press series with PX300 and PX500 Digital Presses
Based on the Latin verb ‘proficio’ meaning to accomplish or to make progress, Xerox says ‘this marks the beginning of a new era for Xerox production printing. Interestingly, another more colloquial meaning for proficio is ‘to profit’.
Terry Antinora, Head of Product and Engineering at Xerox, confirms tha is exactly what Xerox expects its customers will be able to achieve with the new presses: “Building on our leadership in automation, colour science, and Beyond CMYK, these new Proficio presses will absolutely help print providers boost profits, as they stand out from the competition and expand their businesses.”
The two new presses have Ultra HD print resolution with the option for a fifth colour station for clear, low gloss clear, and fluorescent pink for extended gamut production. Driven by the Xerox Print Server and powered by the Fiery FS700X digital frontend, the presses benefit from ‘a platform approach’ to surrounding technologies such as automation and Xerox’s AI-assisted know-how, its FreeFlow workflow, and XMPie personalisation software.
Xerox gets busy
The launch of these new presses comes at a busy time for Xerox, having only recently unveiled its new cut-sheet IJP900 Inkjet Press which itself stems from the Xerox’s recently announced partnership with Kyocera.
The IJP900 has been designed to meet the evolving demands of those looking to expand into profitable new applications such as transactional printing and direct mail, as well as in-plant operators aiming to reduce costs and boost operational efficiency.
As part of Xerox’s over-arching ‘reinvention strategy’, the US-headquartered group also completed the acquisition of laser printer manufacturer Lexmark over the summer.
Previously, Xerox had a decade long joint venture with Fujifilm, which came to an end in 2019 after the resolution of a major fall-out between the two. The companies have continued to work together, with the extension of a technology deal in 2023.
