Building on a strong five-year partnership, EFI and Currie Group have announced a new chapter in their strategic partnership which will see Currie Group become the exclusive distributor for EFI Sign & Display technologies in Australia and New Zealand.
EFI boasts an enviable ranges of printer solutions globally, from its EFI Pro Series entry-level wide format printers, to the VUTEk Q3h X & Q3h XP 3.3m hybrid roll-fed/flatbed printers and the new M3h hybrid model (pictured here).
Acknowledging this step-up in the relationship as ‘the perfect deal at the perfect time’, Paul Whitehead, Business Unit Manager - Sign & Display for Currie Group, says: “This latest evolution of the partnership capitalises on the strengths of both companies: EFI in the design and delivery of world-class technologies, and Currie Group in market reach, customer service and technical support. Most importantly, it provides clarity to the market, with one clear channel and one shared strategy based on one strong partnership for the ultimate in customer service and support.”
Rob Pearson, recently appointed as EFI Sales Development Manager for Australia and New Zealand, adds: “It’s an exciting time to be joining EFI, especially with this opportunity to work in partnership with Currie Group.”
“EFI has one of the broadest and most well-regarded ranges of Sign & Display solutions globally, including the VUTEk Q3h X and Q3h XP 3.3m hybrid roll-fed/flatbed printers, FabriVU 340i+ soft signage solution, the refreshed EFI Pro Series range of entry-level wide format printer solutions, and the brand-new M3h hybrid model. Together, we are committed to providing powerful and sustainable solutions that offer the flexibility, variety and quality businesses need to diversify and grow, with the confidence that comes from working with the industry’s largest and most comprehensive service and technical support network.”
To promote the new partnership, Currie Group plans a series of roadshow events and demonstrations across Australia and New Zealand in the coming weeks, and Whitehead enthuses: “We can’t wait to get out on the road and give local businesses a chance to experience the latest solutions in EFI’s refreshed product range, starting with the brand-new M3h hybrid model, which is ideally positioned for the ANZ ‘sweet spot’ of high productivity combined with an accessible price point.”
In a formal statement about the new partnership, Currie Group CEO, Rob Mesaros, says: “This is a perfect partnership strategy. EFI brings the technology, while we bring unrivalled reach, distribution infrastructure, service, and support.”
“For Currie Group, the exclusive distributorship allows us to confidently pursue our strategy to be the trusted, pre-eminent solution provider for the industrial and production markets in the ANZ region, while offering our customers access to the world’s leading grand-format technology through EFI’s refreshed product portfolio.”
“Together, we have the technologies, the strategy, the infrastructure and the support to help industry businesses unlock growth and build success.”
