Curated in collaboration with global automotive influencer, Alex Hirschi - known to her 125 million + fans as Supercar Blondie - Avery Dennison has launched an exclusive ‘Supercar Blondie Collection’ of four new Supreme Wrapping Film colours, ‘driven by a shared commitment to push the boundaries of style and innovation’.
Alex Hirschi, aka Supercar Blondie, with her Rolls Royce, the inspiration behind one of the four new Supercar Blondie colours launched by Avery Dennison
Bethany Nock, Marketing Director for Avery Dennison Graphics Solutions, says: “Alex Hirschi is a true visionary who has single-handedly redefined supercar culture, especially for her highly engaged audience.”
“This collaboration is about more than just new colours; it’s about partnering with a ‘brand’ that is constantly driving the industry forward in style and innovation.”
The Supercar Blondie Collection features four bold new shades:
- Matte Dreamline Blue / inspired by the dramatic hue of Alex Hirschi’s personal Rolls Royce, a serene, futuristic matte finish evoking a sophisticated style
- Gloss Metallic Cosmic Rose / a dynamic, futuristic magenta with metallic gloss finish
- Gloss Smooth Sage / a polished green tone, with a stunning gloss finish, that is apparently ‘on trend’ for colour right now
- Satin Sunset Ride / a warm orange satin that conjures a nostalgic, sun-drenched feel, with a smooth finish
Avery Dennison’s Supreme Wrapping Film colour-change vehicle wraps feature the company’s Easy Apply RS technology, which makes application faster and easier, no matter the skill level of the applicator. The films also have a growing reputation for durability, performance and custom versatility.
These new colours are designed to capture the attention of a global audience and provide new, dynamic options for car enthusiasts and wrap shops. Hirschi herself, aka Supercar Blondie, is one of a still small, but steadily growing number of women in supercar culture. Her passion for cool cars has blossomed into the world’s largest automotive entertainment brand and her social media audience exceeds 125 million followers who are drawn to her real and unfiltered access to the world’s most unique, inaccessible and extraordinary vehicles.
