Following a brief hiatus away from the organisation, Wade James has rejoined Australia’s leading Out of Home advertising company, oOh!media as Group Sales Director, ‘to further accelerate customer focus and drive deeper agency and client partnerships that deliver results for Out of Home advertisers’.
oOh!media and its creative and innovation hub, POLY, have taken ANZ’s Falcon campaign to new heights with multiple innovative Out of Home executions.
Well-known for previous roles in Out of Home, radio and digital, James will help to execute a more unified strategy across oOh!’s national Out of Home network, with more focus on insight-led client engagement and measurable outcomes.
Mark Fairhurst, Chief Revenue Officer for oOh!media, says: “We’ve built a clear strategic direction to ensure we
oOh!media Group Sales Director Wade James create value for our customers, backed by market-leading products and a highly engaged team. Having someone of Wade’s calibre and deep understanding of Out of Home media return to oOh! is a huge asset. He brings proven leadership, trusted agency and client relationships, and a strong alignment with our customer-first approach.”
James is a Melbourne board member for the media industry’s social purpose organisation, UnLtd. and has previously held senior positions at APN Outdoor, DMG Radio and, more recently as Group Sales Director for atn (Australian Traffic Network).
James says: “I’m excited to be returning to oOh! at such a pivotal time for the Out of Home sector, in a period where the channel is seeing outstanding growth. The opportunity to rejoin a team that is passionate about driving meaningful results for clients is something that I’m really looking forward to.”
