HP has unveiled its latest generation of water-based HP Latex large-format printing solutions at PacPrint; the roll-feed HP Latex 730 and Latex 830 printer series. Following last month’s announcement of the all-in-one flatbed HP Latex R530 and HP PrintOS Production Hub.
The new-look HP Latex 730 & 830 feature increased sustainability credentials
The HP Latex 730 and HP Latex 830 are designed to deliver high-impact print quality, enhance productivity and costs for small and medium-sized Print Shops while continuing to differentiate with a sustainability edge.
With the new colour pipeline, HP Pixel Control, the latest generation of inks and printhead architecture, claim to deliver elevated print quality with maximum consistency.
HP Pixel Control is the digital colour pipeline that enables printers to deliver a more robust and consistent image quality at a lower number of passes, allowing customers to print uniform solid colours and greater detail. Additionally, enhanced colour consistency and the ability to create colour profiles with the HP Embedded Spectrophotometer allows print shops to confidently repeat print jobs across various media types without compromising quality.
Equipped with HP Latex Ink to deliver vivid colours and universal user-replaceable HP Latex printheads to deliver sharp 4-point text, print shops can print a wide range of applications – including branded campaigns, décor, and titled graphics - now benefiting now from automated double-sided printing.
One of the early users, Andreas Griess, Managing Director of Germany's DCO Digitaldruck Centrum says: “One of the top highlights I’m seeing with this printer is that I’m getting finer details, banding reduction and text sharpness at lower pass modes."
Optimised Productivity and Reduced Waste
The new HP Latex Series is engineered to simplify production and optimise printing processes. Rapid production speeds significantly reduce printing time, while instant drying prints eliminate waiting times so more jobs can be done in less time. When coupled with the recently introduced HP PrintOS Production Hub software, PSPs can further enhance their operations by simplifying print workflows, order management, and remote production from a centralised, real-time platform[ii].
Productivity and time-saving innovations have been considered at every step of the printing process, from spindle-less front-loading to facilitate quick and easy media loading, to the new output platen which minimises material waste by allowing tighter media control of each print job. Print Shops can also optimise inventory management with the new universal printheads and a new long-life maintenance cartridge with an extended lifespan by at least 50%. The HP Latex 830 is enhanced to further reduce running costs, featuring 3-litre HP ink cartridges that can be replaced without halting operations,
Each enhancement delivers a smoother, more efficient workflow that enables faster job turnaround and lower total cost of production – ideal for smaller teams when managing multiple jobs in high-mix, fast-paced large format print production.
Craig Hardman, ANZ Country Manager, Large Format Printing at HP says: "With the introduction of the HP
HP's Craig Hardman Latex R530, L730 and L830 Printer Series, we’re reaffirming HP’s commitment to empowering print service providers with cutting-edge, sustainable technology. These next-gen solutions combine exceptional print quality, breakthrough productivity, and operational simplicity, designed to help our customers grow efficiently in a competitive market. Together with innovations like the HP PrintOS Production Hub, we’re delivering an unmatched ecosystem that redefines what’s possible in large-format printing."
Leading the Way with Sustainable Solutions
The HP Latex Series supports a more comfortable work environment while helping print shops meet the growing demand for sustainable, high-impact print applications with water-based, odourless and UL ECOLOGO-certified HP Latex inks, low emissions, and compatibility with fibre-based recyclable media.
Live at PacPrint - HP's Jeremy Brew (L) & Garry Hardman (R) on the stand
Print and Signage businesses can also advance their sustainability journey with the Sustainability Amplifier program software, which offers self-assessment tools, personalised recommendations and expert-developed best practices to improve their environmental impact. Plus, reduce plastic waste with returnable supplies, including the new maintenance cartridge, via HP Planet Partners..
Corporate clients are increasingly interested in sustainability. They're inquiring about actions to take and how to incorporate sustainability into their marketing messages. They aim to communicate technological efforts to meet current sustainability expectations.
Visit the HP stand number B48 at PacPrint 2025, from 20th-24th May at Sydney Showgrounds to experience all new HP Large Format innovations live. Pacprint is open until 7pm Weds 21st May, 6pm Thursday 22nd May and 3pm Friday 24th May.
