Digital OOH revenue now accounts for 68% of net revenue, an increase over the 58.7% for the same period last year, the OMA said.
The Out of Home (OOH) industry announced half year net media revenue of $543.5 million, up 11.9 per cent from $485.7 million for the same period in 2022.
“Digital Out of Home (DOOH) revenue accounts for 68.1 per cent of total net media revenue year-to-date, an increase over the recorded 58.7 per cent for the same period last year," the OMA said.
“Half-year net media revenue category figures are provided from 2022 to capture the growth of the industry including OMA membership up to May 2023:
Category figures 2023:
Roadside Billboards (over and under 25 square metres): $236.4 million
Roadside Other (street furniture, bus/tram externals, small format): $124.7m
Transport (including airports): $62.3 million
Retail, Lifestyle and Other: $120.1 million
Category figures 2022:
Roadside Billboards (over and under 25 square metres): $224.5 million
Roadside Other (street furniture, bus/tram externals, small format): $107.1m
Transport (including airports): $40.0 million
Retail, Lifestyle and Other: $114.1 million."
