Epson’s sales of its award-winning EcoTank high-capacity ink tank inkjet printers recently topped 80 million units worldwide. The printers have become one of the company’s biggest selling products with the ET-4850 EcoTank all-rounder one of its top five selling products in Australia and New Zealand.
While many wideformat printers enjoy cartridge-free bulk ink supply, with lower cost-per-litre; the concept of ink tanks filled from bottles is relatively new for office and home inkjet users. The global introduction of EcoTank printers was in 2015 but really took off in 2018 with the introduction of the ET-2720.
There are now three EcoTank ranges - EcoTank for everyday home and business printing, EcoTank Photo which uses 6 colour inks for superb photo quality and EcoTank Pro that includes professional grade, robust, durable machines with pigment inks.
The Epson EcoTank ET-4850 all-in-one printer, powered by PrecisionCore Heat-Free Technology, like all EcoTanks, offers cartridge-free printing with easy-to-fill, supersized ink tanks. Each replacement ink bottle set includes enough ink to print up to 6,000 pages – equivalent to about 145 individual cartridges, which means far less waste. It also boasts exclusive uniquely keyed EcoTank bottles which make it easy to fill each colour tank, a high-capacity 250-sheet paper tray, 2.4" colour touchscreen, 30-sheet ADF, fast auto 2-sided printing and convenient wired and wireless networking.
Clever marketing with celebrities
EcoTank also has a number of global brand ambassadors including Olympic 100 metre world record holder, Usain Bolt, basketball legend Shaquile O’Neil and in A/NZ comedy icon Jimeoin, who is the face of Epson’s, “No cartridges. No Joke.” campaign. The campaign is seen and heard across multiple A/NZ media channels including free-to-air and catch-up television, radio, social media and in-store and promotes the fact that EcoTank users enjoy superb quality, hassle-free printing at a low cost, making the printers the perfect solution for busy homes and home offices.
Epson Australia MD, Craig Heckenberg, says: “EcoTank users never need change an ink cartridge again. With big ink tanks, cheap refills and thousands of pages worth of ink included, you won’t have to worry about running out of ink at the worst possible times either.”
All 80 million EcoTank printers sold use Epson’s patented PrecisionCore Heat-Free printgead technology, which consumes less energy and reduces running costs, compared to laser printers, and is far kinder to the environment too.
For more on the Epson EcoTank range go to: https://www.epson.com.au/v2/ecotank/