Outdoor advertiser oOh!media has introduced Australia’s largest full motion 3D Anamorphic offering with new sites in Sydney and Brisbane, extending oOh!’s full motion 3DA coverage across the eastern seaboard.
“The premium locations at Sydney’s Macquarie Centre and Brisbane’s The Myer Centre meet growing demand of advertisers and agencies to push Out of Home creative boundaries, using 3D Anamorphic technology to deliver attention grabbing, immersive and effective audience experiences at scale to make brands unmissable,” oOh! said.
“The Macquarie Centre, located on Herring Road just 30 minutes from Sydney’s CBD on the affluent North Shore, is home to 360 retail, food and dining outlets. With an annual footfall of 13 million, the centre attracts pedestrians from nearby Macquarie University, Macquarie Business Park and Macquarie train and bus station users.
“The Myer Centre, which will undergo a rebranding on July 1, is a nine floor shopping centre complex with fashion, food and entertainment venues in the heart of Brisbane’s CBD. With an annual footfall of 19 million it has the city’s largest CBD car park and is one of Brisbane’s bus transit hubs.”
The new Sydney and Brisbane sites join oOh!’s ‘The Bourke’ in Melbourne, a six-storey high 3DA screen – the largest outdoor animated site in Australia – which has already delivered 32 campaigns since the start of the year from brands including Uber, BINGE and Disney.
Neil Ackland, chief content, marketing and creative officer, oOh! said: “oOh! has the largest full motion 3D Anamorphic offering across the eastern seaboard and each of these new sites have been carefully selected based on extended dwell times, pedestrian viewing and engagement opportunities.
“We have seen huge advertiser demand and some amazingly creative campaigns since launching our Melbourne 3DA site, and as part of oOh!’s digital-first strategy we will continue investing in delivering innovative new opportunities for brands to connect with audiences and drive return on their marketing investment.”
