HP will be bringing its impressive range of latest technologies to Visual Impact Sydney, along with a promise to deliver ‘beyond expectations’ and its focus on a net-zero carbon economy.

 HP_Latex_2700_W_printer.png   HP’s new 3.2m wide HP Latex 2700W with white ink

HP, a Gold Sponsor of the Sydney show, will be demonstrating solutions designed to deliver printed applications through roll-to-roll and hybrid printers, the ‘whitest’ white inks, and prints that 'respect the look and feel of the substrates chosen.' 

hardmanhp"Increased use of recycled content": Craig Hardman, HP ANZ Country Manager for Large Format Printing“There are few limitations these days on the range of applications customers demand, or on the level of customisation and personalisation required,” says Craig Hardman, HP’s ANZ Country Manager for Large Format Printing. “However, it’s not enough for businesses to be able to meet these demands; they have to be able to do so in faster than ever turnaround times, and in a way which is sustainable and profitable for their business.

“The HP range on display at Visual Impact Sydney demonstrates highly automated and simplified workflows, including the use of HP Print OS with online management of printer configurations and media profiles, plus sustainable printing. Our theme for the show is to deliver ‘Beyond expectations,’ and that’s what we will be working hard to do.”

HP claims it will be "the only printer manufacturer at Visual Impact Sydney demonstrating an entirely water-based, safe and sustainable printer portfolio, promising to enable printing of virtually any application, from posters to signage to billboards, with odourless, water-based ink."


The HP showcase will include:

  • HP Latex 2700W printer, HP’s new 3.2m wide with white ink
  • HP Latex R1000 Plus printer, HP’s 1.6m wide Hybrid with white ink
  • HP Latex 800W & HP Latex 700W printers, both 1.6m wide with white ink 
  • HP Latex 365 Print & Cut Solution 
  • HP PageWide XL Pro 10000 printer, targeting high speed poster printing

This issue of sustainability will be a focus on the stand with HP aiming to demonstrate to businesses how they can not only achieve the smallest footprint but make the biggest impact.

“Sustainability is not only recognised now as a business responsibility, but also as a key business driver,” says Hardman. “To achieve the greatest impact, however, we need to work together – for HP to achieve our own sustainability ambitions, we need to enable our customers to meet their own environmental goals. Visitors to Visual Impact will start to see this evidenced in the increased use of recycled content, ocean-bound plastics and renewable materials in our products.

“Whether it be for a small copy shop or for a larger print service provider, this also means being able to give employees a more comfortable print environment with water-based Latex printing technology and leveraging the environmental certifications of that technology to create more value for the print buyer. Again, we’ll have plenty of options on show, and experts on hand to discuss the potential benefits of these technologies on your business,” says Hardman.

HP supports customers in the ANZ market through a partner network that works with HP engineers, application specialists and business managers. 

“That’s really the HP difference – working with our partners to deliver a high level of service and commitment to the local market through industry leadership, innovative partnerships and outstanding customer support,” Hardman says. 

Visitors will be able to find HP on Stand C2 & C4, at the Sydney Showground, Sydney Olympic Park from 3-5 May 2023. 

Click this link to book a HP Printer demonstration or click here to register for Visual ImpactFind out more about the show at visualimpact.org.au

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