Durst’s Alpha Wallpaper Edition technology is said to be the most productive digital printing system on the market, with a production capacity of over 1,500 rolls a day.
Global wallpaper brand Graham & Brown says it's invested in more "game-changing" Alpha Wallpaper Edition technology from Durst in what has become the central pillar in the company’s push to total carbon neutral production.
“The potential is enormous,” said Sam Dobson, operations director for Graham & Brown, based in Blackburn, Lancashire, UK.
“Digital is an extremely important technology for the wallpaper industry. It’s really about print-on-demand, reducing print run-lengths and giving a more bespoke offering to customers. At the moment, this industrial-scale digital production has filled the gap between high run lengths of conventional printing and the low volumes on our previous digital machines.
“We see the Durst as a complementary technology that has many environmental and other benefits. As one example, the main resource we need to power the machine is electricity, and all of that is renewable. For the last year all of our digital production – representing 35% of the Graham & Brown brand offer – has been carbon zero.”
Graham & Brown's installation of its first Durst Alpha Wallpaper Edition production printer in January 2022 was so successful that a second machine was installed a year later.
The Durst Alpha Wallpaper Edition is the most productive digital printing system on the market, with a production capacity of over 1,500 rolls per day or up to 1.2 million linear meters per year, Durst said.
"The move to digital production in the wallpaper industry is accelerating as buying habits change,” said Martin Winkler, Durst Group wallpaper specialist and business development manager, textiles.
“We are proud to have partnered with Graham & Brown as it expands digital printing volumes to provide carbon neutral production, which only digital can deliver. The installation of a second Durst Alpha Wallpaper Edition is underpins our belief that wallpaper has since ceased to be just a ‘renovation object’ and has now become a lifestyle product with which customers express their individuality and create a feel-good atmosphere.”