“Wide-format printing is resilient as we continue through post-pandemic recovery and there has been substantial growth in many market segments,” says industry researcher Keypoint Intelligence in its latest report, titled Wide Format Print Forecast 2021-2026, A Look at What’s Ahead.
“As we all know, the past few years have brought about a lot of disruption and economic uncertainty,” says US-based Keypoint. “Wide-format printing is resilient, though, and as we continue through post-pandemic recovery, there has been substantial growth in many market segments.
"There are still challenges ahead, but the level of optimism is high amongst print service providers (PSPs) and printer manufacturers.
"Our shopping patterns have changed dramatically over the last few years as consumers. The demand for online ordering and fast, often within 24-hour, turnaround is prevalent across all industry segments.
"Wide format is no different. The expectation of print buyers is leading to increased interest in automation to help streamline workflow. While we don’t expect the core signage and graphics business to become 100% automated, web-to-print systems, digital MIS, and production tracking software usage continue to grow as PSPs need to produce more products with fewer resources.
"With global regulations becoming stricter each year, the demand for environmentally friendly products and business practices continues to rise. Combined with fast turnaround demands, we are seeing a gradual migration to print technology and ink formulations that can address both.
"The rise in home-based business opportunities has grown, initially spurred on by pandemic restrictions, and continuing due to the affordability of smaller 30inch and below devices."
To analyse these trends and build a solid five-year forecast, Keypoint Intelligence’s consulting staff conducted primary and secondary research in the marketplace.
"Primary research with appropriate technologists, manufacturers, distributors, and users of digital printing systems was analysed to establish technology trends, as seen by the stakeholders. Secondary research was accessed that includes existing market research, government sources, industry trade associations, reports, and data from other research firms. As part of the analysis, we conducted cross-checks to ensure that the market size and projections are consistent with other existing statistics."