Australia's first print franchise chain Kwik Kopy, celebrating its 40-year anniversary, has launched a new national marketing campaign titled “We Make Possible” that highlights its range of design, print and signage solutions.
The campaign includes On Demand, digital and regional TV ads, YouTube videos (see above) along with OOH. As a part of the initiative, a series of localised versions have also been created for the suburbs and towns where Kwik Kopy centres are located.
“Kwik Kopy has undergone a significant strategic overhaul to define and articulate our purpose, identifying our role as a strong player for SMEs and those with an entrepreneurial mindset looking for local marketing solutions,” said Kwik Kopy’s CEO Sonia Shwabsky (right), who was appointed in March 2022.
“Our new brand statement ‘We Make Possible’ describes our mission to empower entrepreneurs to make their mark on the world and broadens the understanding of our capabilities. We are taking Kwik Kopy from being a great company to a truly exceptional one.”
Created by independent consultancy Brand Council, the campaign coincides with Kwik Kopy’s 40-year anniversary and indicates how the business plans to "adapt to the future of a changing print industry and continue to lead in this space," said a press release.
Kwik Kopy Australia is 100% Australian-owned and has more than 90 print and design franchisee centres across the country.