The World Out of home Organisation's first in-person APAC Forum is scheduled for October 11-13 2022 in Kuala Lumpur, Malaysia. This follows WOO's first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in the past year.
|WOO is the global organisation for out-of-home media, represented in Australia by the OMA|
There will be a full programme of presentations and speakers from the region and the wider global Out of Home industry. Topics to be covered include Maintaining OOH's Advantage in a Digital World; Responding to the Sustainability Challenge and Driving Growth in OOH through Audience Measurement.
The APAC Forum will commence with Introductory drinks, followed by a full programme of presentations.
The Forum, held at the Intercontinental Hotel, will be in English with translations for key local languages.
WOO President Tom Goddard says: "Reconvening for our Global Congress in Toronto was a red letter day for the industry but just as big a step forward has been the success of our virtual regional Forums for Europe, Asia and Africa."
He continues: "WOO is now a truly global organisation with wide membership across the world, including the OMA in Australia. Our first regional in-
person Forum in the APAC region is another major advance and will highlight a vital region for the OOH industry. There will also be a further in-person Forum for the Middle East, early in 2023."
In June, at the Toronto Global Congress, Australia's Brendan Cook, oOh!media co-founder and former CEO, was awarded WOO's Lifetime Achievement Award. Cook built oOh!media into Australia and New Zealand's leading Out of Home media company and a major player on the world stage. He is a former board member of WOO.
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