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General Formulations expands in A-NZ market with Spicers

US-based General Formulations, a manufacturer of pressure sensitive films for signage and labelling, has signed a new distribution deal with Spicers Australia and become a member of the New Zealand Sign & Display Association (NZSDA).


           President Mike Clay at GF headquarters in Michigan, US

“General Formulations, a leading manufacturer of Pressure Sensitive Films, announced their new strategic partnership with Spicers as a new distributor for the Australian market,” the company said in a statement from its headquarters in Sparta, Michigan. 

This family-owned company operates in over 50,000 square meters of climate-controlled manufacturing and converting space in the US. “We manufacture and store products in a regulated environment, eliminating inventory concerns or long lead times. Our global network of quick-ship warehouses in Atlanta, GA, Los Angeles, CA, and Cologne, Germany routinely meets the demands of the dynamic international market.

“GF offers a cross platform portfolio of products for wide format digital, narrow format digital, screen print and offset print technologies. As a reliable source of high-quality vinyl products and renowned for its customer focused practices, it is easy to understand the value that GF brings to the table.”

spicers au log nxGeneral Formulations Digital Print Media is now available at Spicers branches throughout Australia. Locations include Victoria (head office), New South Wales, Queensland, Townsville, Western Australia, Northern Territory and Tasmania

“Spicers is a dynamic and solutions-focused company with a passion for supplying quality materials, equipment, and solutions to their customers in the commercial print, labelling, signage, visual display, and architectural industries,” said Mike Clay, president, General Formulations.

“We are very excited to welcome Spicers as a new distribution partner in Australia. We look forward to working with the talented Spicers team and together strengthening the GF Brand in the Australian market.”

NZSDA Logo Colour 265General Formulations (GF) also announced it was "excited to join the NZSDA and partner with our industry colleagues to provide 65 years of manufacturing experience with pressure-sensitive media. 

“General Formulations’ diverse product portfolio is backed by experienced, technical, research and development industry experts, complimented by a highly knowledgeable sale and marketing team,” GF told NZSDA members. “The company continually reinvests for the future with new technology and continued product expansion. We look forward to growing with you.”

GF last week launched 765 Rainbow Holographic Film - compatible with solvent, latex and UV curable inks - adding “a whole new dimension of colour to graphics.”