Albury, NSW-based Velflex is celebrating its 15th anniversary this year and the company will be taking the opportunity of PacPrint to show how it became innovators in the heat transfer market. MD Ben Carroll notes that DTF is 'the hottest thing' in the garment industry right now.


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 Velflex has everything you need to start or progress in Heat Transfer garment customisation

Founded in 2007, Velflex was banking on the rise of digital printing in heat transfer, and as a result helped to bring new technologies to the Australian market, that are now common place.

To this day, the company’s range of Stahls and Plotterfilms heat transfer vinyls, Australian made UltraColour transfers, Hotronix heat presses and Mimaki print and cutting machines are the ‘go-to’ solutions for quality garment customisation.

Velflex Ben Carroll
Ben Carroll - MD Velflex

“At PacPrint we will be doing live demonstrations on how easy start to finish transfer production can be using our vinyl range, UltraColour transfers, heat presses (Hotronix STX, Hotronix Dual Fusion and Hotronix 360 IQ hat press) and the new Mimaki CG-AR Series cutter,” says Managing Director, Ben Carroll.

“Now in 2022 and beyond we aren’t slowing down! We’re keeping at the forefront of heat transfer technology with the introduction of direct-to-film consumables to our range.

“The hottest thing in garment decoration right now is DTF and after extensive trialling we are excited to be launching our Velflex DTF range at PacPrint, including hot peel sheets and adhesive powders.

“You can see them all in action on our stand C20 and come help us celebrate the past, present and future of Velflex,” he says.

Velflex will be on Stand C20 at PacPrint, which will co-locate with Visual Impact Melbourne and the Label & Packaging Expo at the Melbourne Convention & Exhibition Centre from 28th June to 1st July this year. Click this link to register for the show, or find more information about the event, go to


For more about Velflex, and to download a free 2022 catalogue, visit

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