The Outdoor Media Association’s (OMA) Best of Outdoor selection of local and international campaigns for March includes 3D billboards in Melbourne and Tokyo, the 20th anniversary of “Should've gone to Specsavers” and Chatime's ‘Satisfy your strange’ campaign.
UK: It's hard to believe that Specsavers' memorable slogan, “Should've gone to Specsavers” is 20 years old in March. To commemorate, the creative team developed this OOH campaign of three special build 'fails' which show why it's important to look after optical health.
Creative: Specsavers’ The Agency
Media agencies: MG OMD & Talon Outdoor
Out of Home: NA
Australia: AFL's 'Festival of Footy' campaign included a 3D billboard that featured footies flying from the screen and a live countdown to start the season. Located in Melbourne Square, QMS’s new 3DOOH screen technology helps advertisers push the boundaries of what is possible, providing passers-by with a dynamic and immersive experience.
Creative: AFL & QUBE
Out of Home: QMS
Australia: Tall Poppy was featured on this six-story digital billboard in Melbourne’s Bourke Street Mall. The 3D full motion billboard was part of CGU’s campaign that also utilised 3D style social media posts – bringing Tall Poppy to life.
Creative: Thinkerbell, The Jim Henderson Company & Heckler
Media agency: Initiative
Out of Home: oOh!media
Australia: Chatime's ‘Satisfy your strange’ campaign uses QR codes that send the viewer into an immersive Augmented Reality experience. “The brand’s true superpower is its oddness” says Dave Hartmann, Strategy Partner for Special Group Australia. Creative: Special Group Australia
Media agency: Love Media
Out of Home: JCDecaux
Japan: Nike's 3D billboard in Shinjuku Station Tokyo has caught the eye of not only passers-by but has spread around the world via Twitter. The sensational 3D billboard shows a rotating display of Air Max styles to demonstrate the shoe’s evolution through the years. See a video here.
Creative agency: CEKAI
Media agency: NA
Out of Home: Cross Shinjuku Vision