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“Not the right time”: PVCA cancels PICAs to focus on NPAs

“We are well aware of the long road to recovery ahead for many and feel it’s not the right time to be celebrating when so many are suffering,” says PVCA president Peter Clark.

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The Print & Visual Communications Association (PVCA) has suspended plans for individual State Printing Industry Creativity Awards (PICAs) for 2022, as businesses in many areas of the country concentrate on recovering from recent natural disasters. Instead, the association will present a single, expanded National Print Awards competition this year.

The entry process will remain exactly the same, with those who have already entered local PICA competitions having their entries automatically transferred into the national competition. New entries will go straight into the pool for national judging. The new closing date for entries will be 22 April.

The association, which has hosted the annual printing awards for nearly 40 years, says this extended entry deadline will allow for streamlined judging and presentation of all awards at the industry’s ‘night of nights’ on Thursday 30 June during PacPrint in Melbourne.

Peter Clark bPeter Clark, newly-elected president of the PVCA (pictured right), said the association had been busy over the past few days assisting print service providers – particularly those in flood-affected areas of Queensland and New South Wales – with HR and other business continuity issues. 

“We are well aware of the long road to recovery ahead for many, and feel it’s not the right time to be celebrating when so many are suffering,” he says, pointing out that the latest challenges come on top of significant disruptions already caused by the pandemic over the past couple of years and more recent international events.

“In this climate, we acknowledge that any request to locate and submit entries to a printing awards competition – no matter how much businesses value the recognition – is unrealistic.

“We have also this week been in contact with our sponsors including Media Super, Currie Group, Orafol, Ball & Doggett, Roland DG, Manroland Goss, Mutoh, Screen and Spicers who, while disappointed, agree with our position as they – like all suppliers – are busy assisting businesses with insurance claims and contingency plans, which will take some weeks to work through. Getting businesses back up and running obviously has to be the priority.”

With COVID delaying last year’s awards until late in the year, the 2022 PICAs were already requiring a quick turnaround for businesses to collate and prepare work printed over the past 12 months for entry. Now, business owners will have until 5pm on Friday 22 April to get their entries submitted.

“We have received a good number of entries already, many from the affected areas, and all those already received via the PICA entry process will automatically be entered into the National Print Awards, together with any received from this point,” Clark says.

“While PICA presentations could potentially go ahead in some States, the PVCA felt that a blanket national approach was fairer and more transparent. 

“We are fortunate this year to be able to look forward to an NPA Presentation Night during the industry’s foremost expo, PacPrint, at the end of June, which we know will attract print service providers from across the country. We are already talking to a high-profile personality to MC the event, and with an expanded field of entries in the National Print Awards, this will only add to the value and excitement of the event.

“We are committed to working with affected PVCA members to assist with recovery over the coming weeks and, in due course, look forward to seeing more entries come in from across Australia, to be recognised for excellence at the National Print Awards,” Clark says.

To find out more, review the Awards categories, and submit your entries via the PICA-style entry process, go to https://bit.ly/PrintAwardsAU

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