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JCDecaux’s first carbon neutral advertising product in Australia

Out-of-Home media company JCDecaux Australia has received certification from government group Climate Active for Australia’s first carbon neutral Out-of-Home advertising product across Transit.

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steve oconnor jcd
       "A continued priority":
       Steve O’Connor, CEO
        JCDecaux Australia

“I’m delighted that we’re leading the industry with the first Out-of-Home sustainable advertising solution in Australia with our Transit bus and tram products, certified by Climate Active,” said Steve O’Connor, CEO, JCDecaux Australia. “Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy.

“Now, when media agencies and brands choose our in-house [wide format] printing service GSP for their Transit campaigns, they will automatically be part of the solution in driving change and making a difference to the environment.”

There is no opt-in required or additional cost to Transit partners when using GSP. All parts of the Transit product are certified carbon neutral.

JCDecaux has selected two Indigenous carbon projects to offset the Transit carbon neutral product – the Thaa-Nguigarr Carbon Project and the Nyaliga Fire Project. 

The Thaa-Nguigarr Carbon Project, Emissions Reducing Fund Project, is an early dry season Savanna burning project aimed at reducing late dry season wildfires, and therefore reducing carbon emissions. 

The Nyaliga Fire Project is a registered savanna burning carbon project with burning operations carried out in line with traditional indigenous knowledge and practice.

“With the growing concern among many consumers around sustainability, we are continuing our work this year to offer further sustainable media solutions, as we endeavour to be a socially responsible business,” O’Connor said. 

JCDecaux was the first Out-of-Home media company globally to join the RE100, a worldwide organisation that advocates for a commitment to 100 per cent renewable energy. In Australia and New Zealand, JCDecaux is the first media company to commit to this and it means the entire network, including offices, will be powered by 100 per cent renewable electricity in 2022.

Climate Active is a partnership between the Australian Government and Australian businesses to drive voluntary climate action. It certifies Australian businesses as carbon neutral and is also working to achieve carbon zero status in New Zealand.

Climate Active certification is awarded to businesses that have met rigorous requirements to achieve net zero carbon emissions. This requires a business to credibly reduce their greenhouse gas emissions and then offset any remaining emissions through the purchase of carbon offsets that benefit the environment.