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Brunello Cucinelli adds Epson PaperLab to cut waste

Italian luxury fashion brand Brunello Cucinelli has turned to Epson's sustainable paper recycling system PaperLab to reduce its paper waste and ‘embrace the circular paper economy.’

     Epson's PaperLab at Brunello Cucinelli

With Epson's PaperLab, the world's first in-office water-free secure paper recycler, users can recycle and upcycle paper in one process - a circular solution that significantly reduces paper, waste and energy waste. 

Yasunori Ogawa
   Epson president Yasunori Ogawa

"We are proud to join forces with Brunello Cucinelli, a pioneer of the highest industry standards, committed to creating better and fairer outcomes for both planet and people,” said Epson global president Yasunori Ogawa. 

"Epson embraces sustainability that enriches communities: as we transform our own business, we innovate technologies that empower other companies to become truly sustainable. We are honoured that Brunello Cucinelli has chosen Epson to embark on this path of sustainability and we believe that it can be a pioneer for other companies and organisations as they re-align to the circular economy and pursue targets such as the United Nation's Sustainable Development Goals (UN SDGS)."

Riccardo Stefanelli, CEO at Brunello Cucinelli, said: "Brunello Cucinelli rests on the principle of humanistic capitalism, a key feature of which is living and creating in harmony with the natural world. I believe our collaboration with Epson will help us advance our values and goal to always honour human dignity and the environment. This collaboration supports our efforts to cherish and showcase areas of outstanding natural beauty and, with the aid of cutting-edge technology, we can also change from within and become truly sustainable."

An Epson announcement added: “This is an important milestone for Epson, which is committed to reducing supply chain emissions by more than two million tonnes by 2030 as part of its 25 Renewed Corporate Vision. The strategy paves the way for organisations to pivot their business models, starting with the creation of circular office ecosystems.

“Offices are giving rise to growing volumes of paper waste, which represents over 50% of a business's total waste, and this comes with an increasing carbon footprint. It is estimated that paper accounts for over a quarter of total waste at landfills and around 42% of global wood harvest.

“A catalyst for a circular office ecosystem, PaperLab works by simultaneously saving trees, water and reducing carbon emissions. Based on Epson's innovative Dry Fiber Technology, PaperLab can produce up to 720 A4 or 360 A3 sheets of paper each hour. It also provides an onsite solution to the challenge of removing or destroying sensitive information which is often contained on paper waste. When this process is carried out offsite, it results in risks, higher costs, and carbon output, all of which can be sidestepped once genuine circular principles are implemented.

“PaperLab provides a fundamental disruption to the status quo. In cutting paper, carbon and water usage, the technologies represent a critical step in an organisation’s journey towards becoming net zero or net negative.”