Gold Coast printers Fast Proof Press and IBS Cards have partnered with outdoor advertiser QMS Media and Theory Agency on a campaign aimed at helping local residents remain positive during COVID-19.
The pro-bono project designed by Burleigh Heads branding agency Theory features artwork with messages like “Take Care of Each Other" and “We’ll get Through This Together,” along with the hashtag #TogetherGC
Billboards and posters produced by Nerang-based commercial printer Fast Proof Press and trade printer IBS Cards will be displayed throughout the Gold Coast over coming weeks.
“Among the current climate of fear and anxiety, communities are pulling together to ensure that we emerge from this crisis intact,” says Theory Agency co-founder Adam Mesaric. “Little sparks of optimism can have an immeasurable impact on our city and the need for a positive voice has never been greater.”
Theory co-founder John Argyle: “Although effectively in lockdown, we know that people are still venturing out into the world – be it for exercise, for work, to check on loved ones or for essential shopping trips. So if we can make their short journey that little bit brighter, then we’ve done our job.”
QMS chief marketing officer Sara Lappage says: “The team at Theory have created a visually engaging yet simple campaign that will help unite and inspire community spirit across the Gold Coast, reminding us all that while we need to implement social distancing, we can still remain close together by providing ongoing support and care for each other during these unprecedented times.”
Theory has invited cafes and other local businesses to get in touch for posters at hello@theory.agency.
More information here: https://theory.agency/project/togethergc/
Fast Proof Press, 12 Lawrence Drive, Nerang QLD, is a commercial print business with the largest offset printer in Queensland alongside digital and web printing presses in a 1200 square-metre facility.
IBS Cards, 8/12 Lawrence Dr, Nerang QLD, is a trade manufacturer of paper, promotional & signage products, with two waterless offset presses and an HP Indigo 7800.
