Xerox has announced its inaugural Colour of the Year for 2020: Clear. “Is clear a colour? We think so. You may not, and that’s fine,” says the US print technology giant.
“While acknowledging debates as to whether the absence of all colours is itself a colour (it is), Xerox stands by its choice of clear, the same colour (or non-colour) as fishbowls, windows and cellophane,” says a Xerox media release.
“Just as these transparent surfaces give us a view into what lies behind them, Xerox’s Colour of the Year showcases the importance of creating a fresh look into an unobstructed future, in hopeful yet clear-eyed anticipation of what lies ahead.
“For centuries, artists from Leonardo Da Vinci to Elisabeth Louise Vigée Le Brun have used layers of clear, called glaze, in their masterpieces – to add depth and texture or make them sparkle in the light. Even for those who aren’t fine artists, clear changes how we see the world. For example, house paints are typically available in different levels of gloss or semi-gloss allowing for a similarly shiny, reflective effect, and high-gloss paint washes easier than a Rembrandt.
|Xerox clear glass|
“In printing, Xerox technology such as the iGen 5 Press, Iridesse Production Press, and new PrimeLink C9065/C9070 lets creatives use clear ink in their projects as readily as other colours, including metallics and fluorescents," Xerox says. “In the coming days, we will celebrate the art and science of clear and welcome a debate about whether clear is a colour.”