Kornit Digital announced a few weeks back that its flagship high-productivity system, the Avalanche 1000, was chosen for the on-demand production of promotional textiles as part of Amazon’s recently announced Merch by Amazon program.
Amazon’s Texas-based facility has been a long-term Kornit user as part of Woot, which is an internet based retail program that offers daily deals on products including printed textiles. This facility has utilized other Kornit direct to garment printing systems for several years, and added multiple new Avalanche 1000 units during 2015 to support Merch by Amazon. Kornit will build additional Avalanche 1000 systems that will handle the growing production needs of Merch by Amazon.
The agreement also includes onsite support by Kornit Digital’s field service professionals, ensuring continuous production in multiple shifts.
Sarel Ashkenazy, Kornit’s Executive VP of Sales, commented: “State-of-the-art mass customization means benefitting from the economies of scale while providing a customized, high-quality product to every single customer. Kornit has a reputation and solid expertise in this field, based on its vast worldwide installed base. Amazon has been a leader in e-commerce for decades, and we are honored to be chosen as a technology partner for Merch by Amazon.”