ADS Australia signs deal with EFI at Printex - Large-format printer steps up production with new VUTEk LED press
EFI has announced that print and signage company ADS Australia has purchased an EFI VUTEk GS3250LX Pro LED printer from local dealer Spicers.
ADS managing director Dean Wright completed the deal this week at Printex, one of Australia’s largest printing trade shows, held in Sydney. The VUTEk printer will give the company the production boost needed to keep pace with point-of-purchase (P.O.P) signage work from some of Australia’s most iconic brands.
Dean Wright was focused on investing in the right technology to increase production and keep more business in house. The two requirements on the top of his list were speed and print quality. “The GS2350LX Pro easily delivered the speed and quality I wanted, but the added ability to print on thinner, sensitive substrates with the LED curing really sealed the deal,” said Wright.
Left to Right is Frank Mallozzi Sr.VP,WW Sales & Marketing EFI, Dean Wright Managing Director ADS Australia, Jason Hay National Sales Manager, Spicers and Jarrod White Sales Development Manager EFI..
The new 3.2-metre VUTEk printer features EFI's industry-leading "cool cure" LED technology, which will enable ADS to print on a broad range of substrates, including media that cannot withstand the high-heat drying or curing methods used in other inkjet platforms. LED is also a greener production solution, printing with virtually no VOCs while using less energy compared to traditional UV-curing methods and latex inkjet printers.
In addition to the purchase of the new press, Wright has recently invested in cutting equipment in order to keep up with the output the investment will add to his fleet. “Having the ability to get a job on the floor within a few days is something we’re looking to achieve, especially for our P.O.P customers. The VUTEk LED printer, along with our new cutting equipment, is going to give us the capability to realise that goal,” explained Wright.
The purchase marks the second investment by ADS in EFI’s VUTEk range of superwide format printers. In 2010 ADS purchased EFI’s VUTEk QS2000 printer, which helped to successfully catapult their screen business into the digital market.
“The QS2000 has been absolutely essential to growing the digital side of the business. Once our first VUTEkmachine was up and running I never looked back. When it came time to step up production it was just a matter of working with the Spicers team to find the right solutions within the VUTEk range,” said Wright.
“We are always pleased when a customer such as ADS chooses to invest in an EFI product for the second time, but the important thing is to look at why they do it,” said Frank Mallozzi, senior vice-president of Worldwide Marketing and Sales at EFI. “The first purchase helped them grow their business and, with the new LED printer, I am confident they can grow even more.”