Color-Logic, the exclusive distributor for Visualis3R, has launched a new Visualis3R Embossing and Debossing module, aimed at giving designers, agencies and printers tips on how to more accurately visualise and plan embossing and debossing effects before production.
Color-Logic Director of Sales and Marketing, Mark Geeves says: "Embossing and debossing are highly sought-after embellishment techniques that add tactile and visual impact to printed materials. Until now, graphic designers and printers have often found it difficult to predict how these effects will appear on different substrates and designs. The Visualis3R embossing and debossing module removes this uncertainty by allowing users to preview the depth, dimension, and interaction of embossed and debossed elements directly within their design workflow."
Geeves continues: "The educational video, available now in the Visualis3R Academy, walks users through the module’s intuitive features and interface. It covers the fundamentals of embossing and debossing, showcases best practices for both digital and offset workflows, and demonstrates how the Visualis3R platform bridges the gap between designer intent and production reality. By understanding these effects in an interactive visual format, graphic designers and printers can communicate more effectively, reduce costly trial-and-error, and bring embellished products to market faster and more economically."
Embossing and debossing tools are typically used to enable brands to create memorable printed pieces, but Geeves notes: “Not being able to visualise what the final printed product might look like often leads to guesswork and inefficiencies. The new Visualis3R module takes this guesswork out and provides users the ability to see and refine their embossing and debossing special effects before going to press, resulting in more predictable outcomes and faster time to market.”
