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Create stunning interiors with film
By Denise Nathan

Today you can find an impressive range of innovative and high performance films for modern interior design.
These films and laminates offer interior designers and architects the same creativity and flexibility currently enjoyed by the advertising print market. Unique, customised interior fit outs can now be realized at a fraction of the cost of traditional decorative materials. Designers can
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print any interior finish imaginable in both small and large volumes. It saves them time looking for the right materials as their concepts and designs can be custom made exactly to their specifications. Best of all self-adhesive films are much easier to update and replace allowing customers to modify their surrounds easily and economically and give designers and architects more regular business.

New technology allows these self-adhesive films to blend seamlessly into the environment. Designers are not aware of the technology we offer and some have the impression that a printed film will simply look like a giant plastic sticker. This is far from the case today. When converted and installed not only do these films have an authentic look they can also feel like the real thing with textures and structures
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embossed into the top sheet.  This makes interior design films highly attractive to end users as they can be used for upmarket retail stores, hotels, offices, reception areas, restaurants and bars.

Biennales_de_Lyon_02The advantage of using self-adhesive films to replace traditional decorative products is in cost, flexibility and design. Any design or image can be printed so not only can a unique design be realised the designer can also incorporate their client’s own branding into the decoration. In the case of damage or wear and tear, self-adhesive films can easily be removed, more printed and the film replaced rather than discovering a certain material is obsolete. Customers can update their look at any time and have the freedom to do so as the initial investment is much more cost effective.

Etch and frost films, wallpaper films, wall graphic films, wood-grain, brushed metal, leather, crystal, linen and peach skin textured over-laminates are just some of the exciting products available on the market today. Windows, walls, doors, pillars, desks, drawers, countertops, office partitions and furniture can all be easily transformed with stunning results. This gives our industry the opportunity to expand into new markets not traditionally serviced by sign and print companies and creates a whole new market and customer base to service.
Denise Nathan is Marketing Manager - MACtac in Oceania