Art & Soul has just installed a new HP Latex 3100 printer through Spandex, along with Spandex-supplied latex-compatible media.

This formidable 3.2 meter HP printer is the latest addition for Sydney’s Art & Soul, established in 1983 by self-titled “Grand Pooh Bah” John Nicolas, a qualified sign-maker, animator and colour psychologist. Art & Soul’s progressive and creative team is located in the industrial hub of Alexandria, with twenty two specialist staff including three highly skilled 3D animators, designers, electronics and animatronics experts and a world class team of creatives.

Art and Soul building
The Art & Soul building

Other high speed production equipment includes two new HP Latex 360 printers for proofing and short run jobs and a recently-installed Canon 6170XT double-size flatbed UV for rigid sheet media. The latest Zünd computerized cutter, router table and laser machine automates Art & Soul’s finishing. With a heavy focus on the creative side, as Art & Soul’s name implies, in-house designers work to create eye-catching original point-of-sale displays and exhibitions using both flexible and rigid media. There is even a 3D printer in the foyer to greet you and a fully functioning bar setting the mood.
Art & Soul services an impressive list of corporate clients in the fashion, entertainment, liquor and cosmetic industries right across Australia and internationally.
Production Manager Dan Nicolas, son of the “Grand Pooh-Bah,” says the HP Latex 3100 has been a great success, with extra shifts needed to cope with the ever expanding demand. Support and training from both Spandex and HP direct has been outstanding, with a very smooth roll-out and little interruption to production. The HP Latex 3100 is capable of production at up to 180 sqm/hr in 2-pass billboard mode but is regularly used for high quality close-inspection indoor graphics in 6-pass mode at a blistering 77 sqm/hr. For textiles and backlit media, more passes are typically needed and speed of 44 sqm/hr is the regular speed.

HP 3100
Production Manager Dan Nicolas with master operator Andrew Leota and the new HP Latex 3100.

The advantage of the 3.2 metre width is that when full-width is not required, two 1.6m rolls can be loaded side-by side. The HP Latex printheads deliver up to 1200 x 1200 dpi resolution in six colours (CMYK_lC & lM) with a seventh channel used for Latex optimization jetting.
John Nicolas says of the addition of the HP Latex 3100 from Spandex: “It has been a game changer for Art & Soul. As we have focused strongly on our UV technologies for the last 15 years, we are really pleasantly surprised by the quality and reliability of HP Latex & Spandex.”

 

Spandex Asia Pacific
www.spandex.com.au

 

Art & Soul
www.artandsoul.com.au

 

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