Growing your business in a very competitive market
By Germán Sacristán, Business Development Manager, EAMER, Kodak’s Graphic Communications Group

Although marketing and sales principles have remained unchanged for many years, a lot of companies still find it challenging to apply theses basics in today’s market place.

Why the Marketing Budget should be the last thing you cut
By Alison Stieven-Taylor 

Many companies make the mistake of pulling back on their marketing budgets when there is an economic downturn, but now is the time when you should be out there talking up your business and helping your customers to better utilise their own marketing spend.

Sign companies and web sites, or the lack thereof
By Brian Stickland

It is an eye opening experience to view the world's number one business directory, the Yellow Pages, and to see the huge number of sign companies that either do not have a web site or are ignoring the opportunity of promoting it.

A new angle on cold calling
by Glen Chapman 
 
Making phone calls to prospects is one of the biggest fears of any small business person when they think about doing them. Well I wanted to tell you a story about something that we did this week that really surprised us when we started calling some prospects.

Leadership, Image and Marketing
By Glen Chapman  

At a recent local economic development meeting, there were a number of IT business discussing what was needed for them to expand the local industry. Part of this was looking at more clients from outside the area and in Sydney, Canberra and Brisbane. One of the participants said that on a few occasions when they had tendered for jobs they had lost the tender based on the fact that they were a small firm.

Tips to improve your Cold Call Marketing
by Glen Chapman
 
Before you embark on your next cold calling exercise, read these top ten pointers and see which ones you can employ to help you get better results. More appointments, sales and more customers.

Planning your web business
By Glen Chapman

I am not sure were I first heard it but I have seen it many times since "Failing to plan is planning to fail!"  This is one of those sayings that holds in any part of our life. So lets have a look at a plan for a web presence.

Networking and Its Benefits
by Glen Chapman

After a recent regional forum and discussions with a number of people, it seemed that there were a number of business people that were not taking advantage of the huge potential networking can offer a business.

Practical marketing tips
By Glen Chapman

The following are a few tips that will help you with your marketing. By keeping these things in mind when you are planning your marketing strategy and when you are dealing with your clients and prospects you will be more successful in building relationships.