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Greenwashing, latex inks, and the impact of the wide format printing industry on the environment |
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This month, I would like to discuss Greenwashing ( http://en.wikipedia.org/wiki/Greenwash ) and how it relates to our industry in terms of the environment and whether or not newer technologies are a real improvement on existing technologies and perhaps whether there is more we can do as business owners to help this along without being spoon fed our half-hearted environmental efforts by equipment and media manufacturers.
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Overseas outsourcing of wide format print work – Great opportunity or potential headache? |
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It’s a very current and real debate for a lot of signwriters, local print producers and print purchasers. “Do I print from a local supplier or do I buy print produced overseas at a very real cost saving.”
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The importance of client education in the wide format industry |
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Managing client expectations in the signage industry was an important lesson I learnt from one of my superiors a number of years ago and remains a strong focus in a sales role of any description.
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