The world’s largest artistic billboard made of multi-coloured Post-it Super Sticky Notes will be displayed in New York's Grand Central Terminal’s Vanderbilt Hall.

On Tuesday, August 3, Post-it Brand from 3M and not-for-profit organization Publicolor, will reveal the winning artwork selected from their national student design contest in a big way – on the world’s largest artistic billboard made of multi-coloured Post-it Super Sticky Notes in New York's Grand Central Terminal’s Vanderbilt Hall.

Angela Kinsey, Post-it Note fanatic and star of Emmy-award-winning television series “The Office,” will award the Post-it Brand 30th Anniversary Student Design Contest winners and reveal the largest billboard of its kind, made with more than 100,000 Post-it Super Sticky Notes. The artistic billboard will be the focal point of a student art exhibition, free and open to the public from Tuesday, August 3 – Friday, August 6.

“I am honoured to take part in the unveiling of the Post-it Brand’s 30th Anniversary Billboard showcasing students’ imagination and creativity on such a monumental platform,” said Kinsey, an advocate of continuing arts education. “As a mom, I find this to be an incredible opportunity for kids to see how expanding their minds, both in and out of the classroom, can create ideas capable of transforming the world.”

In partnership with Publicolor, an organisation that engages at-risk youth to bring colour to public environments, Post-it Brand aimed to inspire creativity and imagination among today’s youth through the Post-it Brand 30th Anniversary Student Design Contest. Celebrating the partners’ core values of ingenuity and forward-thinking, the national Student Design Contest challenged 6 – 12 grade students to create original billboard designs using only Post-it Products that fit the theme, “In 30 years I will…”

Proving that students can do amazing things with a big imagination and an even bigger stack of Post-it Notes and other products, the Post-it Brand 30th Anniversary Student Design Contest attracted a number of incredibly inventive and unique designs. The student artwork illustrates the aspirations and dreams of kids from across the country. From saving the planet to creating world peace, the entries included a variety of positive ideas for the future. However, two students’ dreams ‘stuck’ out from the rest.

“As we celebrate 30 years of innovation and our commitment to evolving the art of communication, Post-it Brand is honoured to join forces with Publicolor to inspire creativity and imagination among today’s youth in the world of education,” said William Smith, vice president and general manager, 3M Office Supplies Division. “The goal of the Post-it Brand 30th Anniversary Student Design Contest was to challenge students to think outside the box and make thought-provoking artwork. The variety of creative responses was truly amazing.”

Helping transform the winning students’ dreams into the design of the world’s largest billboard of Post-it Super Sticky Notes, renowned conceptual artist Eric Daigh, provided his expertise of working with unique objects to create the impressive art instillation. Known for creating compelling portraits with unorthodox materials such as push pins, Daigh served as a contest judge and mentor to the winning students.

In addition to helping design the world’s largest billboard of Post-it Super Sticky Notes, the grand prize winners will be awarded a $5,000 prize, a trip to New York City and a year’s supply of Post-it Products for their school.

3M Australia
www.Post-it.com