Outdoor advertising has continued its strong growth in 2010 netting a 22% increase in sales in quarter two compared to the same period in 2009.

Net revenue for the quarter increased to $110 million compared to $90 million in 2009.

This follows on from the growth of 9% achieved in the first quarter 2010, and gives a solid 15% growth for the first half of the year where net revenue increased to $217 million in 2010 compared to $188 million in 2009.

Ms Moldrich said “The sector has seen steady growth since November 2009 and the results are particularly pleasing given the industry’s $10 million investment in its new audience measurement system, MOVE (Measurement of Outdoor Visibility and Exposure), which was launched in February 2010.”

“The fact that outdoor advertising is a cost efficient medium and reaches mass audiences, is helping the industry punch above its weight. We are very pleased with this result as it demonstrates the value of our medium. The industry is also embracing new technologies making it more relevant in today’s fragmented media market.”

All categories across the sector have performed well in the second quarter compared to 2009:

• Roadside Billboards (over and under 25 square metres) $40 million
• Roadside Other:  (street furniture, taxis, bus/tram externals, small format) $39 million
• Transport (including airports) $16 million
• Retail $15 million.

Outdoor Media Association
www.oma.org.au