Street graphics
By Denise Nathan

Floor graphics are a medium increasing in popularity in internal retail environments. Today we are seeing large shopping malls, supermarkets and sport’s centres investing in this innovative and vibrant media. Now thanks to recent advances in self adhesive technology a new product called STREETrap allows graphics to be applied outside to exterior pavements.

Replacing paint with vinyl
By Denise Nathan

Self adhesive film technology has undergone significant improvements over the years. Films are more durable and flexible and new adhesives are continually being developed to allow for more unusual and demanding applications.

Lift advertising
by Denise Nathan 

There have been many interesting things written on the psychology of human behavior in elevators. It seems to be one of those potentially awkward moments where complete strangers invade each other’s personal space.

Stair graphics
by Denise Nathan

Stair graphics is a new advertising medium growing in popularity in overseas markets.